One of the most important drivers in a companies success is it's brand identity. Looking for potential customers and wholesale clients can be very tough when you are just starting out. I find that it is important to leverage social platforms and participate in craft fairs to build awareness for your brand.
Renegade craft fair spoke to me and that was the fair I really wanted to apply for. Here are my tips and takeaways from my experience.
- Holiday craft fairs generally do better than spring.
- Don't just apply to any craft fair. Find the one that speaks to you and has the audience of who you want to attract.
- Prepare to take a loss in sales (due to cost of booth). The relationships you make can lead to follow up orders.
- Arrive early as possible to maximize time to setup. You will always run into hiccups around parking/traffic and unpredicted mishaps.
- Only make extra items that you know you can sell after.
- Be creative and stand out with your booth setup.
- A lot of customers that asked for business cards ended up following up with an custom order after the fair.
- A PR agency reached out after for a large order for an event.
- Gained lots of customer appreciation for my product
- Was featured in Renegade's social feed that weekend.